300 Years Before Color Rothko Edition

The Artwork That Was Created 300 Years Before Pantone.

Over 900 pages written and painted entirely by hand.

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300 YEARS BEFORE COLOR Rothko Edition

300 YEARS BEFORE COLOR Rothko Edition

This edition is a tribute to Mark Rothko,

Regular price $159.00
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300 YEARS BEFORE PANTONE, AN ARTIST MIXED AND DESCRIBED EVERY COLOR IMAGINABLE IN A 912-PAGE BOOK.

NEW DELUXE LIMITED EDITION TRIBUTE TO MARK ROTHKO

1,492 copies, numbered and signed.
Facsimile book that reproduces the original. Hand bound.
An elegant Mark Rothko-inspired slipcase made of 180-knot cloth
Also includes 10 new limited edition art prints to collect or frame.

Numbered certificate of the edition.

And a book with texts in English by renowned artists from the art world, museum directors, graphic designers, advertising creatives...

NOW $159* | After $195

December 16th:: $195

December 23rd: sold out online (only few books in specialized bookstores – $260)

*International shipping costs included.
Each edition is hand bound. Receive it in a few days.
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NEW LIMITED AND NUMBERED FACSIMILE EDITION OF 1,492 COPIES: A tribute to Mark Rothko, a master of color and one of the greatest artists of the 20th century.

It was 1960 when Lawrence Herbert was working in a color printing and sales company mainly focused on cosmetics. This businessman and great visionary chose to take over the assets of a company that was $50,000 in debt.

 In 1962 Herbert founded Pantone, creating a new formula from 10 pigments in order to obtain more uniform results and resulting in a guide of 500 colors. The success was immediate in companies dedicated to the graphic arts, industrial and textile industries; a great example of its usefulness was the Kodak brand, which during the 50’s began to suffer great losses in the sale of its photo reels because in its boxes the yellow color did not always share its homogeneity, causing people to reject the packages with a darker shade that led them to think that it was not the original of the brand or that perhaps it had expired.

 These well-known and widely used color guides in the world of design are a “must” that has also managed to sneak into the creative universe by varying and playing with more and more surprising models.

 But 300 years before the Pantone… what many do not know is that the first guide similar to Pantone was created by a Dutch artist. A. Boogert wrote in the year 1692 a detailed work in which he presented colors and their scales in watercolor, discovering their nuances to the world by mixing them with each other. Over 900 pages written and painted entirely by hand.

 Only one copy of this sensational and advanced volume exists in the Bibliothèque Méjanes in Aix-en-Provence, FranceThis is because in 1692 the printing press did not yet have the technology to print such a treatise. It would be another hundred years before it could be reproduced with any reliability, through lithography.

⭑⭑⭑⭑⭑
Your facsimile of de Boogert’s work is a wonderful addition to my bookshelf, and will be invaluable in my explorations of the way artists perceive and use colour.

Jane Jelley
Oxford, UK
Author, Traces of Vermeer

 

⭑⭑⭑⭑⭑
My wife absolutely loves it and will use it as a source of inspiration for her future art works.
If you ever plan on publishing a similar little gem, please do not hesitate to contact us. We’d be very interested.

Cor Schreurs
Elizabethtown
Canada

  • Emily Bowen | ⭑⭑⭑⭑⭑

    My wife absolutely loves it and will use it as a source of inspiration for her future art works.

  • Regina McCormick & Tyler Mann | ⭑⭑⭑⭑⭑

    We have received our copy. I just wanted to say it's very beautiful and we are really enjoying it. My husband and I are designers and artists.

  • Frank Santoro | ⭑⭑⭑⭑⭑

    As someone who’s works in color in real life and online—this facsimile reproduction of the 1692 “Bible of Color” is somehow life-affirming.

  • Mike | ⭑⭑⭑⭑⭑

    I bought it for myself as a gift and I was not disappointed. The presentation and execution of the object is impeccable. Bravo!

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NEW FACSIMILE EDITION

This 912-page book is a new facsimile edition of the original “Traité des couleurs servant a la peinture a l’eau” by A. Boogert; a numbered, limited, worldwide edition of 1,492 copies.

 In this new facsimile edition: the green leatherette hardcover reproduces the original with the four ribs on the spine and the design of the original cover.

The interior is printed in offset CORAL BOOK IVORY volume, a paper of a bone tone that imitates and reproduces the papers of the time.

An elegant stamped case, whose design is a tribute to Mark Rothko, master of color and one of the greatest artists of the twentieth century. The slipcase includes, in addition to the original book, a numbered and stamped certificate of originality and ten magnificent art prints also in limited edition printed on 300 gram NEW PIONNER paper for framing or simply collecting them.

 The book reproduces the original text in the author’s native language, where in the more than 900 pages of the book, the artist provides the proportions of pigment and water necessary to create each color with its tones and shades. To illustrate his explanations, he draws each page with the colors he is talking about. In addition to an index in which all the colors are listed and ordered, Boogert states in the introductory text that the book was created for educational purposes.

 Over 900 pages written and painted entirely by hand, “Le Traité des couleurs servant à la peinture à l’eau” was the most complete guide to painting and color of its time.

 The result was a splendid didactic guide. But the irony is that only a single copy existed, which was probably seen by very few people. If not, it would have served as an indispensable tool for more than one artist for centuries to come.

 The book is accompanied by a booklet: The Color Artists with texts by prestigious art curators, writers, museum directors, artists, publishers… on some of the most important painters in history in terms of the use of color: Vermeer, Rothko, Basquiat, Sorolla ….

 An ode to color, to Pantone: the essential color guide in the universe of creativity and design whose use has transcended centuries to remain a fundamental tool in the contemporary era.

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Hi Alejandra,
Love , love it, love it…
Thanks for the color book, a beauty.

Jane Zuidema
Utrecht
Netherlands

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When the ad popped up in Instagram for this piece, I showed my husband right away – we both knew we had to have it.

Regina McCormick & Tyler Mann
Stafford, VA
United States (US)

What's Included

CASE

An elegant Mark Rothko-inspired slipcase made of 180-knot cloth, containing the original facsimile book, 10 art prints and numbered certificate of originality.

CERTIFICATE OF ORIGINALITY

Certificate of originality, numbered from 1 to 1,492, printed on NEW PIONNER paper of 350 grams.

COLLECTION OF LIMITED EDITION PRINTS

Ten new prints for each collector’s edition, selected and limited to 1,492 units, printed on 300 gram NEW PIONNER paper, for framing or simply collecting..

STUDY BOOK

A booklet, The Color Artist, in which renowned artists from the art world, artists, museum directors, art curators, specialists in Dutch painting, writers …offer us their perspective on seven of the most important painters in history in terms of the use of color: Vermeer, Rothko, Basquiat, Sorolla…..

 

In contrast, an article on the grisaille (grisaille) technique, “no color”, used by artists since the Middle Ages and during the Modern Age, makes use of gray tones and incorporates a sense of monumentality and a unique sculptural dimension to painting.

 In English and Spanish.

CONTACT US FOR ANY QUESTIONS YOU MAY HAVE

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