It was 1960 when Lawrence Herbert was working in a color printing and sales company mainly focused on cosmetics. This businessman and great visionary chose to take over the assets of a company that was $50,000 in debt.
In 1962 Herbert founded Pantone, creating a new formula from 10 pigments in order to obtain more uniform results and resulting in a guide of 500 colors. The success was immediate in companies dedicated to the graphic arts, industrial and textile industries; a great example of its usefulness was the Kodak brand, which during the 50’s began to suffer great losses in the sale of its photo reels because in its boxes the yellow color did not always share its homogeneity, causing people to reject the packages with a darker shade that led them to think that it was not the original of the brand or that perhaps it had expired.
These well-known and widely used color guides in the world of design are a “must” that has also managed to sneak into the creative universe by varying and playing with more and more surprising models.
But 300 years before the Pantone… what many do not know is that the first guide similar to Pantone was created by a Dutch artist. A. Boogert wrote in the year 1692 a detailed work in which he presented colors and their scales in watercolor, discovering their nuances to the world by mixing them with each other.
More than 900 pages written and painted entirely by hand, now translated into English for the first time in history.
Only one copy of this sensational and advanced volume exists in the Bibliothèque Méjanes in Aix-en-Provence, France. This is because in 1692 the printing press did not yet have the technology to print such a treatise. It would be another hundred years before it could be reproduced with any reliability, through lithography.
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Alejandra! Il pacco è arrivato!
Il libro è bellissimo, la confezione superlativa!
Thanks to you, Susanna
Susanna di Martino
Rome, Italy.
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Hello again,
Just a quick note to let you know that I have now unpacked my order & am delighted with the book.
It’s really beautiful & so interesting.
Thanks for a great item!!
Regards
Lesley Kohler,
London, United Kigdom
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Hello Alejandra,
I wanted to send a note of thanks to you and The Galobart Books team for exceeding expectations in the fulfillment of my order of the 300 Years of Color - Rothko Edition.
With limited optimism in receiving the book before Christmas, I placed my order at the 11th hour and was delighted that it delivered 24-December!
Thank you for your efforts! I will look forward to my next opportunity to do business with The Galobart, and will certainly recommend you to my family and friends.
Mark B.
New Jersey, United States of America.
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Your facsimile of de Boogert’s work is a wonderful addition to my bookshelf, and will be invaluable in my explorations of the way artists perceive and use colour.
Jane Jelley
Oxford, United Kingdom.
Author, Traces of Vermeer
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My wife absolutely loves it and will use it as a source of inspiration for her future art works.
If you ever plan on publishing a similar little gem, please do not hesitate to contact us. We’d be very interested.
Cor Schreurs
Elizabethtown, Canada.
